EP 102 - Gen AI Product Vision Video with Eva Gao

Product for Product Management

Generative AI is everywhere, and we all see the impact it creates on our life, no matter what we do. Product Management is no exception. In this episode we met with Eva Gao, Senior Product Manager at Quentic AMCS, who caught our attention when she published a post about how she built a Product Vision video using GenAI tools.
A Product Vision video is one of the best ways to convey to the entire team why we are embarking on the sometimes challenging endeavor of building new products. Done right, it can rally and inspire everyone in our organization to the same direction and goals.
When Eva managed a new product generation at Quintic, helping clients in risk management and mitigation of occupational hazards, she was facing challenges from internal stakeholders, who wanted to migrate their clients from the legacy system, but faced resistance from clients who didn’t want to make the move. This was impacting the organization as a whole, and this drove Eva into trying to effectively explain to all internal stakeholders the importance of upgrading the clients sooner than later, but she didn’t want to make it a memo or a dry presentation! Instead, Eva came up with the idea to create a funny video, using story telling and analogs from cultural references that people at the organization were already familiar with. Without a technical know-how in video production, and a very limited budget, Eva decided to utilize GenAI tools!
Join us as Eva chats with Matt and Moshe, describing in detail the steps she took to build the Product Vision video.In the episode you will learn:

• What is needed to produce such a video
• Some of the tools existing these days to help with the production of the video
• Challenges with some of the tools and technology
• What level of license do we need to use these tools
• Understanding how to “talk” with the GenAI tools - prompt engineering
• How did she communicated the message with her stakeholders
• How do we measure the success of the video and it’s message
• And so much more!

Tools that Eva used to create the Product Vision video:

• Playground AI for image generation: https://playground.ai/
• Beautiful.ai for presentations: https://www.beautiful.ai/
• Pika Art for generating 3-second videos: https://pika.art/
• invideo AI for image based long video generation + quality voice-over: https://invideo.io/

You can connect with Eva at:

• LinkedIn: https://www.linkedin.com/in/ev.../
• Blog: https://medium.com/@starmancallin

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:

• Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
• Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
• Moshe Mikanovsky - http://www.linkedin.com/in/mikanovsky

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
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