Case Study: How a Payment Link Doubled Orders for an E-Commerce Product in an Emerging Market

Product Management Tech Brief By HackerNoon

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How an escrowed payment link turned Instagram and WhatsApp sales into trusted orders in an emerging market
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This piece distills hands-on design lessons from building for markets where cash dominates, buying starts in WhatsApp, POIs replace addresses, and digital trust is fragile. It outlines how designers can map real user behavior, close trust gaps with secure checkout flows, and create interfaces that match the communication patterns of high-context cultures.