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EP#08 Bibi Raven on Creating and Promoting Boostable Content while Crafting Unique Email Copy
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Main Takeaways
- Content promotion means creating content that's easy to build backlinks to or attract passive backlinks with. Content creation and promotion should both be strong, and happen simultaneously. Research and experimentation are necessary.
- Bibi and her team identify "boostable" content assets by analyzing the niche, competition, and current trends. They don't do a super deep dive in analysis, but follow their guts and insights (and expertise) for the most part.
- Creating fast and cost-effective content that gives people what they want is crucial.
- Double-check results from language models like GPT-3 before using them as they can be inaccurate or not up-to-date.
- To write creative and unique email copy, they start by creating four bespoke emails for different sites in the same niche, making them unique for each recipient. They use pain points to make a connection with a specific group of people and avoid salesy and "linkbuilding-type" language.
- Everyone on the team has a different process for writing email copy, but it works best when they stay close to themselves and their unique personality.
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