Truls Brataas — Db Journey Founder on Design, Innovation and Journeys

Rad Season Action Sports Podcast

Truls Brataas is an engineer, CEO and founder of Db Journey. Growing up in Oslo, Norway, Truls started snowboarding. He got a scholarship to study Entrepreneurship in Utah and spent most of the time on the slopes. When he returned he wanted to continue studying and did a MSc in Mechanical Engineering back home. 3 years into the course Truls went travelling around the world, surfing, hiking and exploring.
In 2009 on a surfing trip in Norway Truls met freeski legend Jon Olsson. They bonded on action sports and the idea of trying to redefine travel gear and enhance better journeys. Truls worked on a ski bag prototype in his student dorm room using his life savings. He went to China to find the right factory and in 2012 they officially launched Db to the world. 10 years on and Db have produced backpacks, carry bags, luggage and accessories for outdoor lifestyles and travel. They are a 5-time Gaselle award winner and multiple ISPO design award winner with over 60 staff and ship worldwide.
We talk about...

→ The Concept of Db Journey and how the idea was born
→ The ups and downs of bootstrapping a business
→ Product Development and building a team
→ Lessons learnt running the company for 10 years
→ International expansion and what Db have planned
You can follow what Db are up to on Instagram at dbjourney and be sure to check out their website dbjourney.com
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The Rad Season Action Sports Podcast come out across all podcast players with a new episode every Monday.
For show notes and past guests, please visit: radseason
Past guests on The Rad Season Show include Stacy Peralta, Bob Haro, Bob McKnight, Gerry Lopez, Scott Delorme, Wim Hof, Mike Cessario, Bob Carlson.

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