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Isabella West: Founder of Fashion Rental Service, Hirestreet
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Welcome to Series 3, Episode 2 of Raw Talent where we're heading to Newcastle to explore the world of affordable rental fashion with Isabella West founder of Hirestreet. When it comes to fashion rentals, Isabella discovered people worry about damage, late fines and affordability. As consumers, they were spending around £25-30 on an outfit they'd wear once and throw out when they stumbled across it again in the future. Through focus group studies, she discovered people want newness and access to the styles they are already buying at an affordable price. With inclusivity, sustainability and empowering women at the foundation of their values, Hirestreet, offers outfits for all occasions including new, pre-loved, modelled by you and a try on service.
The Raw Talent podcast series. Sharing career stories from across the fashion, beauty and creative industries.
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