Christopher Alexander, President of RE/MAX Canada ON: The Evolution of Real Estate Marketing.

Real Estate for Real People

This episode of "Real Estate for Real People", hosted by the Stone Sisters, features an interview with Christopher Alexander, President of RE/MAX Canada. He talks about the challenges of staying on top in the industry and the importance of membership and community. Alexander also discusses the current state of the Canadian real estate market, emphasizing the need for a national housing strategy and smarter adaptation to change. The interview ends with a discussion on the demographics of realtors in Canada and the importance of professionalism in the industry.Christopher Alexander oversees operations for the company-owned RE/MAX Canada region, which includes Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island and Saskatchewan. Christopher began his career as a RE/MAX Sales Associate at an independently owned and operated brokerage in 2010 before joining sub-master franchise RE/MAX INTEGRA as a Franchise Sales Consultant in 2014. He then served as Chief Strategy Officer and Executive Vice President of RE/MAX INTEGRA, and was responsible for the day-to-day operations as well as developing and overseeing business strategies. He joined RE/MAX, LLC as Senior Vice President of RE/MAX Canada in July 2021 and was named President of RE/MAX Canada in November 2021.What we discuss:[00:01:03] Christopher Alexander discusses the history of RE/MAX Canada.[00:04:34] Christopher shares his personal experience working for RE/MAX, including starting as a janitor and eventually becoming President of RE/MAX Canada.[00:08:14] Christopher discusses the recent merger of RE/MAX Canada and RE/MAX Integra to form RE/MAX Canada, and the creation of a powerhouse real estate company.[00:13:26] Christopher talks about the disruption in the real estate industry and how different entrepreneurs are trying to make things cheaper, faster, and more efficient.[00:18:07] Christopher and the host discuss the sense of community and belonging that comes with being a part of the RE/MAX brand, using the term "membership" to describe it.[00:21:01] Christopher discusses the state of the Canadian real estate market, the limited inventory, and the unsustainable growth.[00:24:08] Christopher talks about the challenges in the Canadian housing market, the lack of a national housing strategy, and the need for all three levels of government to work together.[00:29:26] Christopher discusses the need for realtors to work smarter, adapt to change, and focus on productivity rather than social media fame.[00:30:29] Discussion on the average age and experience of realtors in Canada, and the shift towards more first-career realtors.[00:32:29] Forecast for the Canadian real estate market, including the recent increase in activity, mortgage rates, and potential for a competitive marketplace in the fall.[00:34:56] Advice for homebuyers, including the importance of patience, not overextending oneself, and making sure the property meets one's criteria.Episode Resources:Christopher Alexander | Linkedin Christopher Alexander | Website To learn more about the Stone Sisters or to get in touch, visit www.stonesisters.com