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Making Your Product The Safest Choice, Part 1 With Mark S A Smith
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Manage episode 271814716 series 2686684
Контент предоставлен Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Betsy Westhafer and Tony Bodoh, Betsy Westhafer, and Tony Bodoh или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
It is natural for business owners to aim at producing the best products in their respective industries. After all, who would want to buy products that are sub-par? Contrary to this, business growth strategist Mark S A Smith believes it is not about being the best choice out there that gets the sale but about being the safest choice, especially in our recent environment. He joins hosts Betsy Westhafer and Tony Bodoh on the show for a two-part series to talk about risk mitigation. In this first episode, Mark defines what risk is, how it impacts sales, and the four fundamental risk mitigation factors. He taps into the mindset of the leaders who are succeeding in crisis, why purchase decision risk matters, and what the two riskiest decisions leaders are making in the massive transition happening in the business environment. Don’t miss out on Mark’s great insights in this jam-packed show so you can make your product the safest choice and close the sale.
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