Ep 104 STOP Struggling with Social Content and Marketing Mastery Now! | Shawn Kunkler & Kaitlin Hannig

Realtor180 with San Francisco Realtor Shawn Kunkler of the Homeward Associates team

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In this dynamic conversation, Salt Lake City Realtor, Kaitlin Hannig and Shawn Kunkler, founder of the Homeward Associates Group in San Francisco, dive deep into the ever-evolving world of content creation, exploring how embracing authenticity can completely transform your online presence. Kaitlin opens up about her personal journey, sharing how experimentation, trial and error, and a little bit of imperfection led her to find her true voice in the digital space.

They break down the social media algorithm and reveal how it really works—spoiler: it’s all about engagement! Get ready to discover why raw, unpolished content often packs the biggest punch in capturing attention and sparking genuine connections with audiences.

But it’s not all about the wins! Kaitlin also shares valuable advice on how to handle criticism, encouraging creators to stay resilient and not take negativity to heart.

The conversation shifts to the world of marketing in the wine and real estate industries, where Shawn and Kaitlin explore how authenticity and innovative strategies are reshaping the game. They touch on the impact of AI in real estate, the vital role of personal connections in client relationships, and the power of storytelling in building a memorable brand.

Finally, they discuss how social media has flipped the script on the client-agent dynamic, giving clients more control over their real estate journeys than ever before.

Don’t miss out on this action-packed episode filled with insights, real-world advice, and tips for navigating the digital marketing landscape with authenticity and creativity!

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About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.
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Watch the full episode on: https://www.youtube.com/@realtor180/videos
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Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...