Retail Retold Replay: Data driving a franchise frenzy

Retail Retold

Franchise Mastery: The Secrets Behind Retail Expansion with Ty Brewster from LocateAI

In this episode of Retail Retold, host Chris Ressa delves into the world of franchise real estate with guest Ty Brewster, a franchise broker from Phoenix, Arizona, who specializes in national expansions.

Ty shares fascinating insights into his unique role, including utilizing LocateAI to track cell phone data and provide valuable location analytics for client franchises. He explains his journey from running Cold Stone Creamery locations to representing over 70 franchise brands, all while maintaining a tenant-only focus at his firm.

Ty's story about investing heavily in attending conferences and building relationships offers listeners a deep dive into the intricacies and commitments of succeeding in the franchise space.

Chris and Ty also touch on industry trends, the impact of rising interest rates on corporate growth, and the growing appeal of franchises amid economic uncertainty. The episode wraps up with a compelling case study of how Ty helped bring Hawaii’s beloved Seven Brothers Burgers to Utah, showcasing his dedication to franchise growth and strategic real estate decisions.

00:00 Introduction to Retail Retold

00:22 Meet Ty Brewster: Franchise Specialist

00:45 Understanding Franchise Real Estate

01:00 The Role of Technology in Franchise Growth

04:17 Challenges and Strategies in Franchise Real Estate

10:39 The Journey into Franchise Real Estate

17:54 The Importance of Investing in Yourself

26:28 Success Stories: Seven Brothers Burgers

31:54 Rapid Fire Questions and Conclusion