It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Контент предоставлен RETHINK Retail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RETHINK Retail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Kathryn Mazza, Senior Vice President at Hy-Vee RedMedia
Manage episode 411777747 series 2334745
Контент предоставлен RETHINK Retail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RETHINK Retail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Explore the transformative power of retail media networks in this insightful episode of the RETHINK Retail podcast with Kathryn Mazza, SVP at Hy-Vee RedMedia, and Melissa Minkow, Director of Retail Strategy at CI&T. Kathryn shares her extensive experience, illustrating how these networks enhance customer connections and support strategic advertising. This episode is packed with expert insights on using technology to adapt to consumer expectations and refine retail strategies. Tune in to learn how to implement these advanced tools in your retail operations. The discussion is brought to you by Verint. Verint’s innovative tools like Retail Choreography and Voice of the Customer, showcasing how to harness omnichannel feedback to optimize customer experiences.
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Manage episode 411777747 series 2334745
Контент предоставлен RETHINK Retail. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RETHINK Retail или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Explore the transformative power of retail media networks in this insightful episode of the RETHINK Retail podcast with Kathryn Mazza, SVP at Hy-Vee RedMedia, and Melissa Minkow, Director of Retail Strategy at CI&T. Kathryn shares her extensive experience, illustrating how these networks enhance customer connections and support strategic advertising. This episode is packed with expert insights on using technology to adapt to consumer expectations and refine retail strategies. Tune in to learn how to implement these advanced tools in your retail operations. The discussion is brought to you by Verint. Verint’s innovative tools like Retail Choreography and Voice of the Customer, showcasing how to harness omnichannel feedback to optimize customer experiences.
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Похожие на RETHINK RETAIL
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
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Работайте офлайн с приложением Player FM !
Работайте офлайн с приложением Player FM !
