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Ep. 15 | The Value of Relentless Forward Movement | Bill Balderaz, Founder and President at Futurety
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Are you ready to learn the key to relentless forward movement and how it can transform your growth strategy? Get ready to unlock the power of intentional hiring and fostering a culture of givers. Join us in this engaging conversation and discover how to propel your business to new heights.
Bill Balderaz is a prominent entrepreneur with a strong background in startups and entrepreneurial ventures since the late 90s. His extensive experience spans over two decades, during which he has demonstrated a deep understanding of leveraging data for predictive marketing strategies. As the founder of a company specializing in data integration, visualization, and analysis, Bill has shown a particular focus on serving regulated industries, including a passion for healthcare. His commitment to harnessing data for targeted campaigns and improving customer engagement has solidified his position as a leader in reshaping traditional marketing methodologies. Bill's entrepreneurial acumen and remarkable achievements in the field underscore his significant influence in driving innovative marketing practices.
Key highlights in this episode
- Maximizing customer engagement and leveraging your customer data through first-party sources.
- Saying goodbye to third-party cookies.
- Explore the secrets to building and leading high-performing teams in the dynamic startup ecosystem.
- Creating a value for relentless forward movement.
Keep moving forward. If you feel like you're spinning your wheels and you're not moving, talk to someone else, get another set of opinions, get in front of a whiteboard. But you've got to keep forward momentum, forward movement no matter what. - Bill Balderaz
First-Party Data Maximization
Optimizing first-party data is crucial for personalized marketing campaigns, enabling businesses to understand their customers better. By maximizing first-party data, companies can create targeted and relevant marketing strategies that resonate with their audience. This approach also helps in building stronger relationships with customers by delivering tailored messaging and offers.
About Bill Balderaz
Throughout his career, Bill has had the opportunity to work in industries in their very earliest stages. In 1998 (the same year Google was founded) he was working in search engine optimization, online advertising and eCommerce. In 1999 he worked for one of the first companies developing HTML-based on-line learning. In 2005, five years before the iPad was invented, he was working on a concept for a tablet-based electronic health records software. He also started working in social media and viral marketing in 2006 - the same year YouTube and Twitter were founded. As founder of Fathom Healthcare, he worked with Stanford, Duke, The Cleveland Clinic, St. Jude Children's Hospital, and more than a dozen other healthcare systems in the early days of readmission penalties, patient satisfaction scoring, and the opioid crisis.
Today he leads Futurety, a pioneer in integrating and visualizing data using tools like Tableau, Microsoft BI, and Google Data Studio. They specialize in working with sophisticated and disparate data sets to provide our clients with a single source, automated dashboard.
About Futurety
Futurety aggregates and visualizes your customer data into platforms like Microsoft BI, Tableau, and Google Data Studio to help you use data to make decisions.
Our team of data scientists and digital marketing experts have the skills, passion, and knowledge to help you run the smartest most efficient marketing campaigns possible. We also bring a strategic business approach to all our engagements, ensuring your data and marketing programs drive real results.
Our sister company, Futurety Digital, provides data-driven Search Engine Optimization (SEO), Pay-per-click advertising, and paid social media advertising to regulated and complex industries including healthcare, hospitals, pharma, medical devices, high education, government, eCommerce, and retail.
Resources in this episode
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