Ep. 19 | Betting on Yourself | Amy Franko, Founder and Growth Strategist at Amy Franko Associates

Rethinking Revenue

If you feel stuck in a rut, trying to grow your sales and business, and not seeing the results you want…know you’re not alone! It's like spinning your wheels but not moving forward, and it can be frustrating. You may be putting in the effort, but not getting the personal and professional growth you're aiming for. It's time to break free from this cycle and achieve the success you deserve.

We can think about things all that we want, but until we put it into action and just take the next step and the next step after that, they're simply thoughts. - Amy Franko

Let’s meet this week’s guest, Amy Franko, a trailblazing entrepreneur and sales strategist. Amy brings a unique blend of tenacity and strategic prowess to the forefront. With a remarkable career spanning technology giants like IBM and Lenovo, Amy's journey from a quota-carrying sales role to founding her own thriving enterprise is a testament to her unwavering drive and adaptability. Her insights and expertise in custom training and development for enterprise-level clients, coupled with her impactful work in the mid-market space, position her as a guiding force in the realm of sales leadership. Amy's multifaceted endeavors, including her role as an angel investor and her impactful contributions to the Girl Scouts, reflect her deep-rooted commitment to empowering individuals and fostering growth. Her story is a testament to the transformative power of rethinking revenue and investing in oneself for long-term success.

Key highlights in this episode:

• Moving from corporate sales to entrepreneurship.
• Investing in yourself and finding help.
• How angel investing can help your personal mission.
• Examples of personal and professional growth.

Embracing Entrepreneurship
The discussion touches on the significance of embracing entrepreneurship as a pathway to personal and professional growth. The entrepreneurial journey serves as a testament to the courage and resilience required to take the leap into starting one's own business. Investing in oneself is a powerful driver of personal and professional success. Amy encourages listeners to bet on themselves, seek out resources, and take deliberate steps toward their goals. The conversation highlights the rewards and challenges of pursuing entrepreneurship and the impact it can have on an individual's career trajectory.
Never hesitate to bet on yourself. You are your best investment. So, invest in what you need. - Amy Franko

About Amy Franko

As a sales leader, Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a pivot into entrepreneurship in 2007, launching Amy Franko Associates, with a specific focus on sales consulting, sales training, and sales leadership excellence.

She has built her organization from the bottom up, from her very first client to today, with the hundreds of Fortune 1000 clients she has served over the years. She has created significant growth and success, consistently selling major engagements with repeat business and loyal clients.

Resources in this episode:

• Find Amy on LinkedIn and let her know you heard her on the Rethinking Revenue podcast.
• Visit Amy's website to access free sales resources for sales leaders and professionals.
• Read Amy’s book, The Modern Seller