The Secret to B2B Marketing Strategy in 2022 with Peep Laja

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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I’m thrilled to be joined in this episode by Peep Laja, who is the Founder of several B2B focused brands including, Wynter, CXL, and Speero. If you’ve been in marketing for any length of time, you definitely seen his content. He’s an expert in buyer intelligence and product marketing, as well as the host of the How to Win Podcast. We sat down to talk about the winning strategies B2B companies are using today like building demand for a company with multiple sub brands, and how to build a brand that aligns with your core audience and icp. You’ll definitely want to take notes on this one. Let’s get into it.

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#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation