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How advertising works – with Rory Sutherland
Manage episode 303763123 series 1264732
Контент предоставлен Ri Science Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ri Science Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason. This talk was recorded from our theatre at the Royal Institution on 10 May 2019. Website: www.rigb.org Twitter: twitter.com/Ri_Science YouTube: www.youtube.com/user/TheRoyalInstitution Patreon: www.patreon.com/TheRoyalInstitution Thumbnail image credit: Franck Michel via Flickr https://flic.kr/p/2ewNd8t
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Manage episode 303763123 series 1264732
Контент предоставлен Ri Science Podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Ri Science Podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason. This talk was recorded from our theatre at the Royal Institution on 10 May 2019. Website: www.rigb.org Twitter: twitter.com/Ri_Science YouTube: www.youtube.com/user/TheRoyalInstitution Patreon: www.patreon.com/TheRoyalInstitution Thumbnail image credit: Franck Michel via Flickr https://flic.kr/p/2ewNd8t
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Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.
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