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Using Marketing Theory to Enhance Biodiversity Conservation with Diogo Verissimo - Episode 19
Manage episode 337458763 series 3381381
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Welcome fellow travellers!
Your hosts Jamie and Skander talk with Diogo Verissimo, Director of On The Edge Conservation, research fellow at Oxford University and expert in social marketing.
We discuss the ins and outs of social marketing, what the term means and how it's been used in the past. Diego argues against the environmentalist knee-jerk reaction of throwing away tools like marketing, asserting that although they have contributed to ecological collapse, they are also a potent ingredient in the antidote for biodiversity conservation.
We also learn about how Harry Potter films didn't convince people to buy owls, that Smoky the Bear is old but gold and that Pengolins can vlog??
You can find Diogo on Twitter @Verissimodiogo and some of his work at @OTEConservation
Let us know your thoughts at risingwiththetide@gmail.com as well as what you'd like us to talk about next!
Links to all streaming platforms and socials: linktr.ee/risingwiththetide
Song: "Darwin's Acid" by Baba Brinkman
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