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The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
#36: COVID, Decussation, Thymicolymphaticus | Robert Sapolsky Father-Offspring Interviews
Manage episode 454071318 series 3621310
Контент предоставлен Robert Sapolsky. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Robert Sapolsky или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Episode 36 of Father-Offspring Interviews. This episode discusses the dangers of COVID, nerve decussation, and the consequences of “Thymicolymphaticus.”
50 эпизодов
Manage episode 454071318 series 3621310
Контент предоставлен Robert Sapolsky. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Robert Sapolsky или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Episode 36 of Father-Offspring Interviews. This episode discusses the dangers of COVID, nerve decussation, and the consequences of “Thymicolymphaticus.”
50 эпизодов
Все серии
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1 #50: Blindness, Misusing Determined, Bartering Animals | Robert Sapolsky Father-Offspring Interviews 27:45
Episode 50 of Father-Offspring Interviews. This episode discusses why blindness and schizophrenia don’t overlap, ways in which “no free will” can be misused, and examples of trading and bartering in other species.
Episode 49 of Father-Offspring Interviews. Topics in this episode include prion diseases and the history of their discovery, as well as criticisms from a philosophical approach of Sapolsky’s no free will assertion.
Episode 48 of Father-Offspring Interviews. Topics in this episode include the auditory hallucination of schizophrenia, Sapolsky’s brachydactyly fingers, and the benefits of fiction.
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1 #47: Neurogenesis, Science/Religion, Human Immaturity | Robert Sapolsky Father-Offspring Interviews 36:46
Episode 47 of Father-Offspring Interviews. This episode discusses neurogenesis, reconciliation of science and religion, and the slow immaturity of humans.
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1 #46: Winston Churchill’s Ass, Alcohol/Cancer, Foxes | Robert Sapolsky Father-Offspring Interviews 34:17
Episode 46 of Father-Offspring Interviews. This episode discusses Winston Churchill’s ass and its relation to wealth, the link between alcohol and cancer, and fox domestication.
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1 #45: Bio of Religion, Anxiety/Fear, Insulin Resistance | Robert Sapolsky Father-Offspring Interviews 28:58
Episode 45 of Father-Offspring Interviews. Topics in this video include the biology behind religiosity variance, including the relevance of anxiety vs. fear, and insulin resistance in type II diabetes.
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1 #44: Youthful Appeal, Beauty & Goodness, Cerebellum | Robert Sapolsky Father-Offspring Interviews 30:09
Episode 44 of Father-Offspring Interviews. Topics in this video include the desire for youthful appearances, the conflation of beauty and goodness, and the cerebellum.
Episode 43 of Father-Offspring Interviews. This episode focuses on Syria in light of the recent overthrow of the Assad rule.
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1 #42: Parasites, Animal Racism, Trauma Inheritance | Robert Sapolsky Father-Offspring Interviews 35:37
Episode 42 of Father-Offspring Interviews. Topics include toxoplasmosis and other parasites, the mechanisms behind inheritance of trauma, and racism in other animals.
Episode 41 of Father-Offspring Interviews. This episode discusses the role of sleep in depression, whether Bipolar Disorder is a sleeping disorder, and the psychosomatic nature of chronic pain.
Episode 30 of Father-Offspring Interviews. This episode focuses on Post SSRI Sexual Dysfunction (PSSD) and the ins and outs of stress.
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1 #31: More Stress, SSRI’s, a Universe with Free Will | Robert Sapolsky Father-Offspring Interviews 34:35
Episode 31 of Father-Offspring Interviews. In this episode, we talk more about stress and SSRI’s, including their efficacy and suicide risk increase, and whether Sapolsky wants us to have free will.
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1 #32: Cost of Ambition, Cognitive Tradeoff Hypothesis | Robert Sapolsky Father-Offspring Interviews 23:54
Episode 32 of Father-Offspring Interviews. This episode talks about allostasis, the Cognitive Tradeoff Hypothesis, Sapolsky’s advice to his young self on ambition.
Episode 33 of Father-Offspring Interviews. This episode talks about the mechanism behind synaptic gaps, the evolutionary explanations for homosexuality, and controversial Nobel Prizes.
Episode 34 of Father-Offspring Interviews. Topics in this episode include the legitimacy of altruism, downsides of empathy, and biological regulations of birth ratios.
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