An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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Mastering SaaS Pricing: A deep dive with Bill Wilson of Pace Pricing
Manage episode 451373843 series 2519796
Контент предоставлен Evergreen Podcasts. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Evergreen Podcasts или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Rocketship.FM, we tackle one of the most critical and overlooked elements of the product marketing mix: pricing. Joining us is Bill Wilson, Founder and CEO of Pace Pricing, a SaaS pricing expert with a background as a founder and product leader. Bill shares insights into how pricing has evolved, the common pitfalls companies face, and why leveraging data is key to getting it right.
We also explore the psychological effects of pricing on buyers, the challenges of pricing AI products in today’s rapidly changing landscape, and the necessity of embracing change as markets evolve. Whether you’re starting fresh or reevaluating your pricing strategy, this episode is packed with actionable advice and resources to help you find success.
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Manage episode 451373843 series 2519796
Контент предоставлен Evergreen Podcasts. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Evergreen Podcasts или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode of Rocketship.FM, we tackle one of the most critical and overlooked elements of the product marketing mix: pricing. Joining us is Bill Wilson, Founder and CEO of Pace Pricing, a SaaS pricing expert with a background as a founder and product leader. Bill shares insights into how pricing has evolved, the common pitfalls companies face, and why leveraging data is key to getting it right.
We also explore the psychological effects of pricing on buyers, the challenges of pricing AI products in today’s rapidly changing landscape, and the necessity of embracing change as markets evolve. Whether you’re starting fresh or reevaluating your pricing strategy, this episode is packed with actionable advice and resources to help you find success.
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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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