Работайте офлайн с приложением Player FM !
Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman
Manage episode 462952770 series 3494597
Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.
We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!
About:
Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.
On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.
Timestamps:
[00:00 - 01:12] - Intro
[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?
[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025
[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards
[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue
[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses
[17:10 - 18:10] - Who Benefits Most? The Ideal Client
[18:11 - 20:31] - What are ROAs and Why are They Important?
[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs
[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025
[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience
[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?
[28:19 - 28:44] - Message from the Sponsor
[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack
[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool
[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given
[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?
[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways
Resources:
On Purpose Media : https://onpurposemedia.ca/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
79 эпизодов
Manage episode 462952770 series 3494597
Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.
We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!
About:
Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.
On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.
Timestamps:
[00:00 - 01:12] - Intro
[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?
[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025
[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards
[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue
[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses
[17:10 - 18:10] - Who Benefits Most? The Ideal Client
[18:11 - 20:31] - What are ROAs and Why are They Important?
[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs
[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025
[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience
[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?
[28:19 - 28:44] - Message from the Sponsor
[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack
[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool
[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given
[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?
[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways
Resources:
On Purpose Media : https://onpurposemedia.ca/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
79 эпизодов
ทุกตอน
×![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 20 - Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti 25:15
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 19 - Why Process Comes Before People In Business Growth with Dr. Jessica Stahl 33:41
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 18 - The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris 59:28
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman 38:46
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons 38:36
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 14 - Your 2025 Digital Marketing Plan for Roofing Companies 53:55
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 13 - How Systems Can Transform Your Roofing Business with David Jenyns 47:18
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 12 - What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg 34:23
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 11 - The December 2024 State of Marketing for Roofers. 18:33
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 10 - How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris 44:44
![Artwork](/static/images/128pixel.png)
1 Season 2 Episode 9 - Systemizing your Roofing Company For Growth and Success With Danny Kerr 40:38
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton 42:08
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - S2E7 - Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti 52:12
![Artwork](/static/images/128pixel.png)
1 Roofer Growth Hacks - Season 2 Episode 6 - The November State of Marketing for Roofers with Chris 23:56
Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.