Marketing mistakes that hurt your business

Run Your Business Like A Boss

I spend a lot of time observing businesses and I’m so curious about the moves small business owners make when it comes to their marketing initiatives. If you’re struggling to reach your ideal client or you’re not even sure where to begin when it comes to marketing, this episode is for you. Today I’m sharing 5 common mistakes that I see business owners making and what you can do instead to really connect with your audience and drive your business forward.

When it comes to marketing, you simply cannot separate it from your business strategy because this is what sets the foundation for how you run your business overall. I share why your marketing needs to align with your business strategy and your business goals and the issues you might come up against if you focus on a standalone marketing strategy.

Manic marketing is another mistake I see quite often. This is when a business is on-again, off-again with their marketing efforts but the trouble here is that the inconsistency can actually throw off your audience. I share why it’s important to establish a steady, sustainable marketing rhythm that aligns with you and your business.

Every business is unique, which is why when business owners copy other people's marketing tactics, they don’t come across as genuine, authentic or unique. This certainly won’t attract your ideal client. You need to deliver your message in a way that makes your voice penetrate all the noise instead of sounding like everybody else in your industry.

Even if your messaging is authentic and aligned with your business strategy and goals, you’re going to struggle to attract your ideal clients if you’re not meeting them where they are at. This is relevant in terms of marketing methods and platforms, but also communicating to your audience in a way that really speaks to the struggles they are facing and in a language they will understand.

I hope this conversation is helpful to you and I really encourage you to take a close look at where your business is at before taking action. Throughout this episode, I share some reflection points for you to consider so that you can really hone in on how your business is tracking and where your marketing might need to be tweaked.

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