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From Investor to SaaS Disruptor: How Kevin Lasser Built RevKeep to Solve Healthcare Challenges
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In this episode of SaaS Stories, we sit down with Kevin Lasser, co-founder of RevKeep, a company revolutionising healthcare audits. Kevin shares his incredible journey from being a successful investor with multiple exits to diving into the healthcare tech space.
Learn how he took an innovative idea from a sticky note problem-solving approach to a robust SaaS platform that simplifies the complex world of revenue cycle management.
Key Topics Discussed:
- Kevin’s journey from investor to co-founder of RevKeep
- The importance of talking to customers and market validation
- How RevKeep solves complex healthcare audits with intuitive technology
- The challenges of scaling a SaaS company in the healthcare sector
- Why bootstrapping is crucial and how it shaped RevKeep's growth
- The role of simplicity and usability in building great SaaS products
- Sales and marketing strategies that have worked for RevKeep
- The impact of building strong partnerships and relationships in scaling
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