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B2C Best Practices for B2B SaaS GTM
Manage episode 422176597 series 3578419
Контент предоставлен Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
"B2C Best Practices for B2B SaaS GTM" with Kyle Hamer, SVP Marketing at hh2.
Tune in to Learn About:
- How to tap into the human side of sales and marketing in B2B and B2C industries.
- How emotional connections play a role in both B2B and B2C decision-making.
- Insights on bridging the gap between personal relationships and transactions in B2B.
- Examples of leveraging channel preferences and creating relevance in marketing strategies.
- The importance of building trust and curating customer experiences in B2B.
Watch the video here, listen in now or read the transcript on the Heinz Marketing blog
(Episode 359 or Search Kyle Ramer).
Matt interviews the best and brightest minds in sales and Marketing.
If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts
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