302: How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer

Scale Your SaaS

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9M ago 26:24

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EPISODE SUMMARY
In this week’s episode of Scale Your SaaS, marketing strategist Leanne Dow-Weimer shared valuable insights on the ever-evolving marketing landscape with host and B2B SaaS Sales Coach Matt Wolach.

From her background in STEM to her journey into the marketing realm, Leanne offers a unique perspective on the industry. Dive into key takeaways from the podcast, exploring Leanne's thoughts on customer conversations, the importance of value proposition, and strategies for effective marketing.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 302, “How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer”

Guest: Leanne Dow-Weimer, Marketing Strategist at Luther Burbank Savings

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

Follow Evolving Marketing Trends
Use Strategies for Effective Marketing
Leverage Social Media for Customer Research

EPISODE HIGHLIGHTS

From STEM to Marketing
The Power of Conversations
Account Based Marketing (ABM)

TOP QUOTES
Leanne Dow-Weimer

[07:30] "Start with customer conversations because, from every single anecdotal conversation, you can pull out a test."

[18:20] "Account Based Marketing is the idea of narrowing down your target market to a specific group of accounts and then marketing specifically at them."

Matt Wolach

[08:11] "Sales never ends. There is no portion where being better at sales does not improve your outcome."

LEARN MORE

You can also find Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow/

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/

Get even more tips by following Matt elsewhere:

232 эпизодов

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