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Inside Instagram HQ - with Sarah Frier
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Sarah Frier is the social media reporter at Bloomberg and author of the newly released book, No Filter ~
As the end user, we have no choice but to work with whatever changes occur on social media platforms like Instagram. But what, or who, is behind the business and design decisions that impact our experience? And how do these decisions affect our behaviour not just online - but offline as well?
In this episode we speak with Sarah Frier, social media reporter at Bloomberg and author of the newly released book, No Filter - The Inside Story of Instagram. Sarah lets us pick her brain about influencers, the sometimes rigged system behind Insta-success and how celebrities like Taylor Swift hold unrivalled sway when it comes to decisions at Instagram HQ.
Topics include: celebrity culture, influencers, people as brands, what happened after Facebook acquired Instagram, the near-future of the platform and more.
Shownotes:
Find out more about Sarah's incredible book, No Filter! And check her out on Instagram and Twitter.
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