Why Being Human in Sales is a Differentiator - Jen Allen-Knuth, Head of Community Growth, Lavender

Sell By Being Human

Jen Allen-Knuth is the head of community growth at a badass SaaS company called Lavender. She's the co-founder of Social Social (an awesome community helping people with Linkedin content strategies) and key-note speaker at sales conferences. Lavender is an AI email assistant that helps anyone send emails that actually get opened, read, and responded to. It combines everything you need to easily write sales emails that break through the noise. Jen's background has been as an account executive and eventually Chief Evangelist at Challenger where she worked with amazing companies to enable their sales people to win deals in even the most down of down economies.

This episode with Jen was wide ranging. We discussed why the skill of being human is a real differentiator in sales and where salespeople are getting it wrong. Our chat also talk about things like - how to think about crafting your POV, tips from her favorite mentors, and how she approaches her content strategy on Linkedin.

Enjoy this one and get your notebooks ready!

So much goodness here.

Key Moments:

03:14 - Talking to a seller should feel like a conversation you enjoy having

4:34 - Why being human is a differentiator in sales today.

6:18 - Why you don't have to be an expert in sales.

09:45 - How Jen discovered her passion for sales

11:05 - Where Jen's skills of selling started before she started her sales career.

13:11 - Story of Jessie Dingwell, one of her first mentors and what she did so well

14:55 - The Challenger Sale and the meaning of it, and where salespeople get it wrong.

19:00 - Building relationships that start as a byproduct of being helpful.

24:00 - How to be human over cold email

32:00 - Jen's strategy on Linked in with her content.

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