This LA-based "Storyteaching" Company Wants to Put Culture at the Heart of Content Creation in the EdTech Space

Office Hours with Spencer Rascoff

Steven Wolfe Pereira, CEO of Encantos talks with Spencer about how the EdTech start-up uses "storyteaching" to help kids learn 21st-century skills. With diversity, equality, and inclusion (DEI) baked-in to the Public Benefit Corporation's mission, Encantos seeks to unlock talent from creators around the world to help build inclusive Storyworlds around the characters that make up its Intellectual Property. The platform, co-founded with author/illustrator Susie Jaramillo, who serves as President and Chief Creative Officer helped create Canticos, an Emmy-nominated bilingual baby and toddler brand. Headquartered in Culver City, the start-up has raised a total of $8.5M in over three rounds of funding.

Steven Wolfe Pereira began his career in finance at The Blackstone Group and has had roles as the CMO of Datalogix, Neustar and Quantcast. He earned a B.A. from Tufts University, was a Fulbright Scholar and earned his MBA from MIT’s Sloan School of Management. A Dominican-American born and raised in New York, Wolfe Pereira now lives in Los Angeles with his family. (Disclosure: dot.LA co-founder Spencer Rascoff is an investor in Encantos.)