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How can PR agencies grow?
Manage episode 450162951 series 2286376
Welcome to the PRmoment Podcast.
This week we’re chatting to Kat McGettigan, founder of Fine Lines.
Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.
Thanks so much to our PRmoment Podcast partners The PRCA.
3 mins “There are 3 pillars to good growth.”
“You’ve got to service the wife!”
6.30 mins What is a good agency proposition? When is niche, too niche?
“Redefining your proposition can be a vanity project but if done well it can be transformational.”
On agency positioning: “There's a lot of genericism and overclaiming.”
18 mins What is a good agency tone of voice?
19 mins Agency award wins are a proof point of the quality of your work.
20 mins Is it more about the credentials of your work, than an agency proposition?
24 mins Kat talks about her new launch Lonely Female Founders Club.
363 эпизодов
Manage episode 450162951 series 2286376
Welcome to the PRmoment Podcast.
This week we’re chatting to Kat McGettigan, founder of Fine Lines.
Kat describes Fine Lines as an “agency-growth agency.” Previously she worked at Grayling, M&C Saatchi and Weber Shandwick.
Thanks so much to our PRmoment Podcast partners The PRCA.
3 mins “There are 3 pillars to good growth.”
“You’ve got to service the wife!”
6.30 mins What is a good agency proposition? When is niche, too niche?
“Redefining your proposition can be a vanity project but if done well it can be transformational.”
On agency positioning: “There's a lot of genericism and overclaiming.”
18 mins What is a good agency tone of voice?
19 mins Agency award wins are a proof point of the quality of your work.
20 mins Is it more about the credentials of your work, than an agency proposition?
24 mins Kat talks about her new launch Lonely Female Founders Club.
363 эпизодов
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