Artwork

Контент предоставлен ConnectAndSell. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ConnectAndSell или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

EP238: The Innovator's Guide to Building a Foolproof Selling Machine

40:28
 
Поделиться
 

Manage episode 435455857 series 2561600
Контент предоставлен ConnectAndSell. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ConnectAndSell или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this unique episode of Market Dominance Guys, Chris Beall flies solo to unveil the blueprint for a revolutionary concept: the selling machine. As innovation accelerates and markets expand globally, Chris argues that a systematic approach to sales is not just beneficial—it's essential. He outlines a framework that transforms the traditional go-to-market strategy, making it more efficient, scalable, and cost-effective. Hat tip to Branch 49 and Corey Frank's team. This episode is a goldmine for innovators, startup founders, and sales leaders looking to bridge the gap between groundbreaking ideas and market success. Chris breaks down the components of a selling machine, from crafting the perfect offer to scaling operations, all while emphasizing the human elements that drive results. Join Chris for this episode, "The Innovator's Guide to Building a Foolproof Selling Machine."

Here's a unique gift from this episode - an outline of Chris' plan for building a sales machine. You'll have to listen to the full episode to get the details, but this gives you a way to follow along:

  • Define the offer:
    • Draw a circle with an arrow pointing right
    • Identify the beneficiary (stick figure)
    • Determine the unit of value delivered
    • Estimate the monetary value for the beneficiary
  • Identify the "flying car" (hard part) of the innovation:
    • Use AI or other resources to find a solution
    • Build a simple version to solve the core problem
  • Address potential objections:
    • Anticipate why conservative buyers might reject the offer
    • Prepare answers to these objections
  • Identify and describe all dependencies - more lines in the circle
  • Generate a usable list of potential customers:
    • Use available data to create a hypothetical list
    • Sort by title and remove obvious false positives
  • Choose a calibrated conversationalist:
    • Use a service like Branch 49 if needed
  • Test the message:
    • Aim for a 5% conversion rate on cold calls
    • Modify the message if necessary
  • Conduct discovery meetings:
    • Close these into reference customers
    • Offer additional support to early adopters
  • Scale the selling machine:
    • Start with one conversationalist, then add a second
    • Continue scaling to groups of eight with proper management
  • Implement follow-up systems:
    • Call those who don't attend scheduled meetings
    • Set up quarterly follow-ups for those not initially interested
  • Refine and segment lists based on interactions
  • Involve subject matter experts (SMEs):
    • Bring in founders or other experts after successful discovery meetings
  • Generate more subject matter experts as needed
  • Develop materials to transmit expertise without constant human involvement

  continue reading

250 эпизодов

Artwork
iconПоделиться
 
Manage episode 435455857 series 2561600
Контент предоставлен ConnectAndSell. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией ConnectAndSell или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

In this unique episode of Market Dominance Guys, Chris Beall flies solo to unveil the blueprint for a revolutionary concept: the selling machine. As innovation accelerates and markets expand globally, Chris argues that a systematic approach to sales is not just beneficial—it's essential. He outlines a framework that transforms the traditional go-to-market strategy, making it more efficient, scalable, and cost-effective. Hat tip to Branch 49 and Corey Frank's team. This episode is a goldmine for innovators, startup founders, and sales leaders looking to bridge the gap between groundbreaking ideas and market success. Chris breaks down the components of a selling machine, from crafting the perfect offer to scaling operations, all while emphasizing the human elements that drive results. Join Chris for this episode, "The Innovator's Guide to Building a Foolproof Selling Machine."

Here's a unique gift from this episode - an outline of Chris' plan for building a sales machine. You'll have to listen to the full episode to get the details, but this gives you a way to follow along:

  • Define the offer:
    • Draw a circle with an arrow pointing right
    • Identify the beneficiary (stick figure)
    • Determine the unit of value delivered
    • Estimate the monetary value for the beneficiary
  • Identify the "flying car" (hard part) of the innovation:
    • Use AI or other resources to find a solution
    • Build a simple version to solve the core problem
  • Address potential objections:
    • Anticipate why conservative buyers might reject the offer
    • Prepare answers to these objections
  • Identify and describe all dependencies - more lines in the circle
  • Generate a usable list of potential customers:
    • Use available data to create a hypothetical list
    • Sort by title and remove obvious false positives
  • Choose a calibrated conversationalist:
    • Use a service like Branch 49 if needed
  • Test the message:
    • Aim for a 5% conversion rate on cold calls
    • Modify the message if necessary
  • Conduct discovery meetings:
    • Close these into reference customers
    • Offer additional support to early adopters
  • Scale the selling machine:
    • Start with one conversationalist, then add a second
    • Continue scaling to groups of eight with proper management
  • Implement follow-up systems:
    • Call those who don't attend scheduled meetings
    • Set up quarterly follow-ups for those not initially interested
  • Refine and segment lists based on interactions
  • Involve subject matter experts (SMEs):
    • Bring in founders or other experts after successful discovery meetings
  • Generate more subject matter experts as needed
  • Develop materials to transmit expertise without constant human involvement

  continue reading

250 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство

Слушайте это шоу, пока исследуете
Прослушать