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Priyanka Salot reveals the science of D2C brand-building | The Sleep Company
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Priyanka Salot’s entrepreneurial journey began with her search for a good night's sleep. As a senior marketing leader at P&G, she made the bold decision to leave her corporate role and start The Sleep Company to help India sleep better. Drawing on her experience in building legacy brands at P&G, she guided The Sleep Company to the top of the market, securing over $50 million in funding. In an insightful conversation, she breaks down what it takes to build a strong brand and discusses the strategic decisions that enabled The Sleep Company's rapid growth.
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Read more about The Sleep Company:-
1.Work, sleep, repeat: The Sleep Company & the right doze
2.The Sleep Company Reaches 500 Cr Annual Recurring Revenue Milestone
3.How The Sleep Company is disrupting the way people sleep and sit in India
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