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The Economic Impact of the Beyoncé Renaissance World Tour
Manage episode 398346100 series 2829514
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The Beyoncé Renaissance World Tour was more than ticket sales, metallic outfits, horses in outer space, and a showcase of a timeless album. In this special in-person episode, Nimo and Jas discuss the tour's impact on urban planning and local economies. The Renaissance World Tour influenced ten countries, with 56 shows in total. As the highest-grossing tour for any female artist and the highest ever of any artist per show, averaging $10.3 million per show. The New York Times estimated the tour generated $4.5 billion dollars for the US economy. As our listeners know, places and spaces don’t come together without resources. Press play to hear:
- A closer look at a few cities and their transportation plans for the concert, including Santa Clara, DC, and Houston, to accommodate the influx of visitors
- The importance of addressing urban design and providing safe and equitable transit options for all riders during events
- An Urban Planning Renaissance: Recommendations for planners and policymakers based on the economic impact of Beyoncé's concerts on local economies and the direction of the field in 2024
You can watch this full episode on our YouTube channel. Be sure to subscribe!
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Resources:
Beyoncé's Renaissance World Tour Has 'Inconsistent' Hotel Impact From Market to Market
Hotel performance standouts during Beyonce’s world tour | STR
Beyonce at Levi's Stadium: VTA, BART, Caltrain to have extra service - CBS San Francisco
Metrorail Ridership Summary | WMATA
Who Rides Public Transportation
African American Women in the U.S. Economy
Black Women Entrepreneurs: Growth and Headwinds | J.P. Morgan
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