))
131 - Is Veganuary's new campaign kind of WEIRD?
Manage episode 453595853 series 2831692
Контент предоставлен David Pannell. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Pannell или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
We talk to the man behind the new Veganuary campaign. Sausages are literally pigs stuffed into their own intestines. Kind of weird, right? Veganuary's 2025 campaign takes a new bold direction to the supermarket-friendly campaigns we've seen in previous years. David is joined by Veganuary's Creative Manager Andrew Jolly to discuss the thinking behind the new campaign, and to ask: does it go too far, or not far enough?
Find out why Veganuary decided they needed a new direction with their marketing and how the campaign faced censorship from the advertising industry before it was even released.
Subscribe to our YouTube channel for more: @veganbusinesstribe
Prefer to listen? Catch the audio-only version on Spotify, Apple or wherever you get your pods!
---
🌱✊Is your vegan business your activism?
Join our amazing community of vegan business owners and entrepreneurs for more amazing content and support to grow your vegan business: www.veganbusinesstribe.com
🙏With thanks to our sponsors:
🧮 Vegan Accountants: Use an accountant that understands your ethics and mission as a vegan business. www.veganaccountants.co.uk
📢 MAD Promotions: The vegan PR agency. Dedicated to getting your vegan business in the news. www.mad-promotions.com
135 эпизодов
Поделиться
