374: If I Started Podcasting with a Busy Private Practice, I’d Do This . . .

Selling the Couch

Have you thought about starting a podcast? If you run a busy private practice, you might wonder how you could take on such an endeavor in addition to all the other things you do. I feel your concerns, as I’m coming up on ten years as a clinician-turned-podcaster. I’ve learned a lot, and I want to share five unique ways you can launch and run a successful podcast without it feeling like another “job” you have to do. Join me in this session to learn more!

You’ll Learn:

• Fact: Podcasting has made my life a lot easier in many ways.
• Five unexpected insights into podcasting as a beneficial addition:
• Batch record and automate.
• This will save you a ton of time, which is your most precious asset.
• Look at your schedule and identify a 2-3 hour block of time for recording episodes. (Captivate makes it easier!)
• Bonus tip: Stack this by creating a podcast on your live schedule so you don’t have to record new episodes every week/month.
• Repurpose your existing content.
• Look for common themes and pain points with your clients.
• Capture ideas during the course of your day with notes or a notes app.
• Bonus tip: My private Slack subchannel helps me.
• Use podcasting as a client-attraction tool.
• Your podcast can reduce your marketing workload and attract clients and customers organically.
• Podcasters are the most trusted media personalities.
• Podcasts are evergreen and have binge potential.
• Bonus tip: Create episodes around questions clients ask that are related to your niches and specialties.
• Keep episodes short and impactful.
• Shorter episodes are easier for you AND the listener. (15-25 minutes is an ideal length.)
• Bonus tip: Set a 20-minute timer and cover one question relating to a common struggle within your niche.
• Outsource editing to free up your time.
• You don’t have to be the editor; hire someone!
• Outsourcing allows you to focus on your zone of genius and not get bogged down with the technical side.
• Bonus tip: Reach out to local colleges and universities for students who are looking for work.
• Check out the free workshop, Using Podcasting to Grow Your Business. Click here.

Resources:

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Mentioned in this episode:

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Try Alma!

Building and managing the practice you want can be challenging. That’s why Alma offers tools and resources to help you build not just any practice, but your private practice. They’ll help you navigate insurance, access referrals that are the right fit for you, and efficiently manage administrative tasks — so you can spend less time on the details, and more time delivering great care. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma (Special offer for STC listeners through link.)