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Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares

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Manage episode 440898882 series 2891329
Контент предоставлен The Marketing Society podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Marketing Society podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’

It’s a fascinating conversation, as Nick talks about entrepreneurship, disrupting a category, lifting the curtain and sharing EVERYTHING and how they ‘act like a band instead of a brand’ to build true brand fans.

Our host - The Marketing Society Member Ruth Fittock

Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.

Our guest - Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares,

Nick is an entrepreneur driven by the belief that every company should try to take an unaverage path, a vision that led him to co-found Mid-Day Squares with his wife, Lezlie and brother in-law Jake. Together, they’re redefining the chocolate industry by blending manufacturing innovation with bold, authentic branding. Nick’s mission is simple: marry art and data to build an iconic, rule-breaking brand. Period.

You can read the key takeaways on this think piece too

---

Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

  continue reading

233 эпизодов

Artwork
iconПоделиться
 
Manage episode 440898882 series 2891329
Контент предоставлен The Marketing Society podcast. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Marketing Society podcast или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’

It’s a fascinating conversation, as Nick talks about entrepreneurship, disrupting a category, lifting the curtain and sharing EVERYTHING and how they ‘act like a band instead of a brand’ to build true brand fans.

Our host - The Marketing Society Member Ruth Fittock

Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.

Our guest - Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares,

Nick is an entrepreneur driven by the belief that every company should try to take an unaverage path, a vision that led him to co-found Mid-Day Squares with his wife, Lezlie and brother in-law Jake. Together, they’re redefining the chocolate industry by blending manufacturing innovation with bold, authentic branding. Nick’s mission is simple: marry art and data to build an iconic, rule-breaking brand. Period.

You can read the key takeaways on this think piece too

---

Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

  continue reading

233 эпизодов

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