Behavioral Economics: Customers and Employees Success Formula Secrets
Manage episode 436424034 series 3005075
The average human makes up to 35,000 decisions per day.
The majority of these decisions are made unconsciously and we are not even aware that they are happening.
So much of what people do, say, and buy is based on these unconscious decisions and decision-making frameworks they have.
Understanding the psychology of decision-making, buying, and behavioral economics not only sets up business owners for success with customers but it sets managers and leaders up for success with their teams.
As they say, It's not always what you say that matters, but how you say it and as I learned in my conversation today, how you prime the conversation.
On the podcast today, I chatted with Melina Palmer, CEO of The Brainy Business. She helps companies around the world apply behavioral economics so customers buy and employees buy-in. She is the author of three bestselling books and hosts The Brainy Business podcast.
We discussed:
How to use the psychological concepts of framing, confirmation bias, and priming to motivate and inspire your team and customers
The three best email tips you will ever learn!
Hot to be intentional in your communication during sales conversations
How a little change every single day snowballs to create the life, business, and relationships of your dreams
GIFT ALERT: Head to thebrainybusiness.com/audacity to unlock a free chapter of any of Melina’s books!n Get in touch with Melina here:
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