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Case Study: MI Children’s Savings Accounts for CEDAM
Manage episode 441877276 series 3044577
Контент предоставлен The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Speak Easy Podcast, Jen Estill, Karen Stefl — creative studio entrepreneurs, Video experts, and Boss ladies или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In our latest case study, we dive into Redhead’s work supporting the Community Economic Development Association of Michigan (CEDAM) on marketing for the Michigan Children’s Savings Account Network. The Network, consisting of 17 programs across the state, aims to help students save for their postsecondary education through Children's Savings Accounts (CSAs). Recognizing the marketing capacity challenges faced by program leaders, Redhead developed a comprehensive CSA Program Marketing Toolkit, complemented by instructional videos and regular tips in newsletters, to ensure effective implementation. Jen shares insights on building marketing resources that go beyond teaching skills and set clients up for success — even when time and capacity are limited. Join us as we dive into how thoughtful, long-term solutions help organizations make a lasting impact.
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