The role of creativity in ABM: Nancy Harlan, UiPath

The Changemakers

Nancy Harlan is an ABM leader with a formidable record of success. She’s currently responsible for global ABM and customer marketing at UiPath. Prior to that, she spent eight years building SaaS & data analytics firm Qlik’s ABM function from the ground up into a comprehensive global operation that delivered eye-watering year-on-year revenue growth
.Successful ABM programs today are underpinned by some mighty impressive tech. But to what extent do they also rely on creativity? Is ABM an inherently creative discipline? And how does Nancy inspire her team to take risks and try new things?
We talk to Nancy about her career so far, why she loves working in ABM and how creativity can help her team to make the most from modern ABM.
Listen as we discuss:

• The role creativity can play in modern ABM
• The value and impact of ABM for businesses
• How to encourage your team to push boundaries and unleash their creativity
• Finding inspiration within your organisation
• How creative businesses thrive on restriction

Follow Nancy on LinkedIn: https://www.linkedin.com/in/nancy-carlyle-harlan-3b09027/
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