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35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown
Manage episode 372821169 series 3290896
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In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.
You'll hear:
- The importance of being present and showcasing value
- Their unique approach to communicating outcomes that specifically appeals to parents
- How UJ markets to stealth students and enables them to easily find what they’re looking for
- Why video is an essential part of their strategy
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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