5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University
Manage episode 321541559 series 3290896
In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about:
- how an on-going collection of data guides their ability to recruit
- how her private sector experience shaped her view on enrollment as a consumer product now
- how analyzing data has revealed critical insights on their student population
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