How To Use Data To Grow Your Rent Roll With Kasey McDonald

The Property Management Podcast with That Property Mum

Growth is the lifeblood of any property management business, yet many professionals struggle to find effective strategies to expand their rent roll and improve client relationships.

In a competitive real estate market, staying ahead requires more than just hard work, it demands smart, data driven strategies. Whether you're a BDM, property manager, or real estate business owner, leveraging data can transform how you grow and manage your business.

Understanding how to effectively use data can transform your approach, helping you stay relevant, grow your rent roll, and ultimately, achieve lasting success and in this episode we dive into exactly this!

I chat with Kasey McDonald who is the Qld State Manager at Corelogic and we uncover how property managers and BDMs can leverage data to unlock new growth opportunities. With over 27 years of experience in the real estate industry, Kasey shares her journey, expertise in growth strategies, and practical ways to stand out in a competitive market

 ” I think the way that I've spoken to businesses about this report is to use it as an annual performance review or property review with your clients. Send them a meeting invite and say, I really would love to talk to you about how your property has performed. More importantly to gauge, and obtain your feedback on how you think we've done in managing your property for you in the last 12 months” .

- Kasey McDonald

We explore:

• Kasey’s journey in the real estate industry and how she started on reception and worked her way up to becoming a leader
• How her passion for growth and implementing change has earned her respect in the industry
• How RP data can drive growth from tenure reports, withdrawn and aged listings, and suburb insights
• How to collaborate with sales teams to utilise existing CRM data for prospecting
• How to tailor communications to meet the specific needs of property owners and investors
• How to use investment property reports for annual property reviews, showcase equity opportunities, and build trust with landlords
• How to streamline operations by integrating RP Data with your CRM to ensure accurate, up to date information and actionable insights
• How to use heat mapping to identify what matters most to your prospects and tailor your approach

Connect with Kasey McDonald

https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=au

[e-mail]

https://www.corelogic.com.au/

https://www.facebook.com/corelogicaustralia/

https://www.instagram.com/corelogicau/?hl=en

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

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