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Creating A Cohesive Marketing Strategy for Your Business with Estie Starr
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In this episode of the Creative Collaboration Show, host Chuck Anderson interviews Estie Starr, a consultant and founder of Strand Consulting who helps small business owners scale their businesses to make big profits. Estie shares her insights on marketing strategies, mindset work, and the importance of a cohesive business plan.
Estie Starr is an award-winning consultant and founder of Strand Consulting, a full-service consultancy focused on helping small business owners scale their businesses to make big profits. She offers a guided business school to help business owners understand all the moving parts of their business. Estie is an expert at helping people strategize and come up with a plan to get to the next level in their business.
Key Points:
- [03:00] The importance of having a cohesive marketing strategy with aligned elements like branding and sales strategies.
- [10:15] The importance of vetting and testing individuals before bringing them on as part of a client project.
- [20:10] The dangers of a business becoming an expensive hobby if it doesn't ultimately earn money.
- [24:40] The importance of changing one's mindset in order to grow a successful business.
- [35:00] Celebrating every step when working towards financial goals.
Must-Read Book Recommendation:
Dale Carnegie's "How to Win Friends and Influence People." Estie highlights the importance of pronouncing someone's name correctly, addressing them by their preferred name, and talking to people about what they will do for them, rather than only focusing on oneself.
Links:
Visit Estie Starr's website at EstieStarr.com for her free 3 day marketing success challenge.
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Until next time, keep moving forward!
Chuck Anderson,
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