Ep 79 Advertisers vs. Sponsors vs. Partners – What’s Best for Your Organization? with Ken Unger from Charge

Relish THIS: The Nonprofit Marketing Podcast

Partnerships can provide a much-needed boost to any organization’s outreach. They help secure funding for events, bring in a baked-in audience ready to engage, and can contribute in a variety of other ways to help your organization move closer to your goals.

However, partnerships are a two-way street.

This week’s Relish THIS I spoke with Ken Ungar, the President and Founder of Charge, an organization that helps those seeking sponsors as well as those looking to become a sponsor achieve success through sponsorship coaching and consultation services.

Ken and I had a great conversation about how to incorporate sponsors into your for- or nonprofit organization’s plan of action. In this episode we discuss ways to provide appealing data to entice sponsors to become part of your organization, how to start small and prevent creating misaligned partnerships, and how to survey your audiences to find potential opportunities.

The big takeaway from our discussion is that sponsorships are a two way street. A lot of times nonprofits get caught up in the idea of money and how the sponsor can financially benefit their organization. They lose track that there has to be value added for the sponsors as well.

This is a great episode for anyone seeking to fuel their growth through sponsorship and partnership opportunities.

Enjoy!

Link:

chargesponsorship.com

chargesponsorship.com/freestuff/

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