Keys to Riches: Unlocking a Niche in the High-End Hospitality Industry with Deana Steele

Direct Booking Success Podcast

Are you ready for a game-changing strategy that's turning the world of luxury vacation rentals upside down? Get ready to uncover the surprising approach that's redefining the guest experience and skyrocketing direct bookings. It's a behind-the-scenes look at how this mastermind is rewriting the rules, attracting elite guests, and creating an unforgettable stay. Get ready to dive into the unexpected and join the revolution in vacation rentals. Excited to learn more? Stay tuned for the big reveal!

'It means that I don't have to be concerned about the price in the market. So what I mean by that is because we have a lot of people who just come directly to us. They don't shop around, so we don't have to concern ourselves with what other people are doing.' - Deana Steele

In this episode, you'll be able to:

• Discover the secrets to marketing luxury vacation rentals in Kelowna and attracting elite guests.
• Uncover the art of building strong relationships with real estate agents to elevate your property portfolio.
• Master the pricing strategy for luxury rentals to maximize profitability and desirability.
• Learn the power of targeting niche demographics for exclusivity and heightened guest experience.

In this week's episode of the Direct Booking Success, I'm joined by Deana Steele.

Deana Steele, the founder of Keys to Kelowna, brings over 20 years of experience in luxury vacation rentals. Her journey into the hospitality industry was a serendipitous blend of real estate fascination and a love for customer service. Operating in Kelowna, BC, Canada, Deana's properties are synonymous with elite experiences. With a keen eye for rare opportunities, Deana emphasizes the value of properties exceeding the $3 million mark, offering unparalleled locations and privacy, making each stay an exclusive affair. Her unique approach to luxury vacation rentals and her expertise in hosting elite guests distinguish her as a prominent figure in the industry.

Connect with Deana:

https://www.keystokelowna.com

https://instagram.com/keystokelowna

https://instagram.com/deanasteele

You are invited to join The Real Hosts of Short-Term Rentals Mastermind for FREE. The Real Hosts broadcast live every Monday, discussing strategies and industry news with the occasional special guest and audience Q&A. More information: https://instagram.com/therealhosts

The key moments in this episode are:

00:00:00 - Introducing Dina Steele

00:07:48 - Defining Luxury and Elite

00:10:05 - The Experience of Luxury

00:14:42 - Marketing to the Elite Demographic

00:15:39 - Finding Elite Guests

00:18:17 - Unique Branding and Pricing Strategy

00:23:29 - Influence and Networking

00:27:01 - What Direct Booking Success means to Deana

00:29:05 - Benefits of Joining the Real Host

00:29:43 - Diverse Business Models

FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free group – the Marketing Hub Free Facebook Group: https://www.facebook.com/groups/marketinghubforholidayrentals