S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide

Limited Supply

Nik’s riding solo today and gearing us up for Black Friday and beyond.

Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison?

Plus, have you ever had a Trader Joe’s rice cake? They’re sugar free, low calorie, they don’t sound appetizing. But, when you reframe the product in terms of benefits, that’s when customers really start to see its value.

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting.

Visit motionapp.com or watch a demo of Motion here

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

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