20. Quick Thoughts on Podcasts in Korea

Sangcheol's Diary Podcast_상철의 일기

Today is June 18, 2016. Saturday. According to reports, there is about 7,000 podcasts broadcasting in Korea. Disputes whether podcast is broadcasting or not is not important to me. Because it is already widespread broadcasting among people and it is one of the common tools to be used by anyone to speak. Although it is just an audio or video file, it is freely uploaded and downloaded by anyone if he or she wants to do. Some of the podcasts in Korea are being downloaded more than 1 million times weekly and its influence is much more than conventional mass media such as newspapers or cable TV channels. One of the important reasons that ruling party in Korea was defeated at the general election held in April 2016 is said that the younger generation in Korea likes to listen to podcast broadcasting and was much influenced by politically-minded podcasts. There are some more reasons why podcasts are popular in Korea and I will give some thoughts on that matter next time.