[SGC 31] Quiz Lead Magnets for Coaches; A Case Study with Guest Celia Varghese

She's Got Content

How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.

And once she said yes to this special calling -- this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.

One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia's email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.

Listen to Episode 31 of The She's Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.

Don’t Miss Inside This Episode:

• Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there's a voice inside you that's telling you something's not right--listen to it. Likewise, that voice can tell you when you're on the path to your life's purpose.
• Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.
• The most important thing you'll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.
• Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.

Links and products mentioned in today's episode:

Linda Sidhu Quiz Lab--This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.

Celia's quiz: What is your God-given entrepreneurial gift?

About Celia Varghese

Celia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.

As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.

Celia's Website

Mindset Coach MD Celia's quiz can also be accessed right from her home page on her website.

Connect With Celia on Social

Celia on Instagram: @MindsetCoachMD

Email Celia at [e-mail]

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

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