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You Can Let it Happen TO You, Or Make it Happen FOR You with Alyson Lex
Manage episode 356604491 series 3422769
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“You can either let it happen TO you, or MAKE it happen FOR you.”
Alyson Lex is a Direct Response Copywriter, which means she is an expert in SELLING whatever YOU’RE an expert in to clients and customers. She helps businesses hone their message, websites, social posts and even the content itself to maximize the calls to action, which in turn, maximizes revenue.
We talk about Alyson’s origins, her business and the importance of copywriting for ANY business. Don’t miss out on this episode with an amazing entrepreneur.
Show highlights:
00:50 - Who is Alyson Lex?
01:45 - What is copywriting and why do you need it?
05:15 - How do you teach business owners the importance of copywriting
08:04 - Podcasts as publish coaching sessions
09:10 - Creating products for clients
15:00 - What does Alyson face most in her consulting
19:20 - How failing helped Alyson
24:55 - Alyson’s Journey of Business
27:30 - Automating Email Followup
28:40 - AlysonLex.com
Smart Marketing for Coaches (Coming soon)
For consulting inquiries: http://www.tradelinksales.com
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