How to Land Brand Partnerships as a B2B Creator — With Jayde I. Powell

The Anonymous Marketer

In this episode of The Anonymous Marketer host Kirsti Lang welcomes Jayde I. Powell, a renowned content creator and marketer, to discuss strategies for monetizing as a creator. Kirsti introduces Jayde, highlighting her role as the Founder and Head Creative of the Em Dash Co., and her experience as the host of the LinkedIn audio series, Creator T Talk. Jayde's insights are especially pertinent for creators looking to navigate the complex landscape of brand partnerships.

The episode kicks off with a question from an anonymous marketer: "I am growing my following on LinkedIn and I'd love to start exploring working with some brands. Do I need to work with an agency? Where do I even start?" Jayde shares her experiences and emphasizes the value of building a strong personal brand on LinkedIn. She discusses various monetization methods, including sponsored posts and partnerships, and explains how creators can leverage their unique content style to attract brand collaborations.

Jayde elaborates on her journey, detailing the importance of professional communication and maintaining high standards in content creation. She reflects on her own successes and challenges, offering practical advice on how to approach brand partnerships and negotiate fair compensation. Throughout the conversation, Kirsti and Jayde explore the evolving opportunities on LinkedIn, encouraging creators to experiment, post consistently, and prioritize quality to achieve long-term success in the creator economy.