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68. Ben Leonard: Sourcing In Vietnam, New Brands, Imposter Syndrome & More
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It’s one thing to build a brand once, but this week’s podcast guest has turned around and is doing it all over again.
Ben Leonard founded Beast Gear in 2016, sold it in 2019, and now returns for his third appearance on the Brand Builder Show to talk about new brands he’s building and why he’s doing it.
We discussed:
- Sourcing in Vietnam vs China
- Truly understanding the customer you’re serving
- How to build brands that last beyond any trending tactics
- Dealing with the darker side of entrepreneurship
- And much more!
This is an episode with a bit of a different feel and speaks to the heart of the eCommerce entrepreneur. Make sure to give it a listen!
Episode Links
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Talking Points
00:00 Introduction to Guest: Ben Leonard
01:15 Background of Ben
03:34 E-commerce in Vietnam
05:25 Type of products currently being sourced in Vietnam
07:23 Best way to get started in Vietnam sourcing
09:11 Comparing cost vs China
10:40 New brands that Ben has launched
12:36 Ben talks about his new book, Quit Stalling, Build Your Brand
17:15 Advice for people who lacks business experience
20:37 The imposter syndrome of starting a brand
24:02 Is it still possible to succeed outside of something you are not passionate about?
26:56 The dark side of e-commerce entrepreneurship and how to overcome it
33:14 What’s the bigger purpose of e-commerce?
36:04 Final words of advice for those who are struggling to get started
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