Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel
Manage episode 414030655 series 3456164
Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.
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