How to Charge More Than Therapists in Your Area & Still Attract Your Ideal Therapy Clients [Ep 55]

The Bad Therapist Show

Are you struggling with attracting your ideal therapy clients because your rates are higher than other therapists in your local area? If you're nodding yes, then you can't afford to miss today's episode! I'm diving deep into the secrets of how to stand out and attract your ideal therapy clients without dropping your fees. And we’re celebrating the one-year anniversary of The Bad Therapist Show and over 10,000 downloads!! What better way to mark this milestone than by sharing some helpful tips that will empower you to stand out in a crowded market?

From crafting a beautiful website to mastering the art of the sales call, I've got you covered! And don't sweat the tech stuff; I'll guide you through creating a modern online presence on a budget that works for you. Plus, I'll tackle the tricky topic of money conversations with confidence and compassion, ensuring you never undervalue your services again. Ready to attract your ideal therapy clients and charge higher rates? Tune in now and let's get those ideal clients knocking at your door!

Topics covered in this episode

1. Why are therapists now competing for clients more than they have in the past couple of years and what can you do about it
2. How can you justify charging more than other local therapists and still attract your ideal therapy clients
3. Simple online tools that can help you create a website that will help you attract your ideal therapy clients
4. Where can you find affordable professional photography to enhance your online presence
5. The book that can revolutionize the way you craft your business story and messaging
6. The strategies you can employ to give clients an exceptional sales and onboarding experience

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money
• CEO Days & Retreats: www.thebadtherapist.coach/ceo-day
• Devotional Sales Practice: www.thebadtherapist.coach/shop/p/devotional-sales-practice

Resources from this episode:

• Hold Space Creative
• Get 25% off a semi-custom website from Sarah at Magdalene Design Co. with the code BADTHERAPIST25 at magdalenedesignco.com/semi-custom-websites
• Coolors
• Canva blogs
• Airbnb experience
• Devotional Sales Practice
• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power
• Building a StoryBrand by Donald Miller
• Profit First by Mike Michalowicz
• Profit First for Therapists: A Simple Framework for Financial Freedom by Julie Herres

Related episodes:

• How to Pick a Therapy Niche That Makes You Happy [Ep 4]
• Ep 7 My Secret to Turning 10 Min Intake Calls Into Paying Clients
• Improve Your Website Instantly with This Simple Practice [Ep 29]
• How to Build a Strategic Website That Will Bring More Clients to Your Practice With Sarah Busse [Ep 30]
• Breaking Taboos: How to Talk About Money with Your Therapy Clients [Ep 47]
• How to Build a Thriving Private Practice Post-Pandemic with Kristie Plantinga [Ep 54]

Quote:

"If you want to charge more than the therapists around you, then you are going to have to gain the skills to talk with potential clients about money and get comfortable with it.” - Felicia