016 Matthew Eriksen: True to You: Building a Clear, Confident, & Cohesive Brand from the Inside Out

Transcending Identity

Join me on this episode as I connect with my amazing and inspiring guest, Matthew Ericksen, Creative Director and founder of Good Brand Partners (GBP) where he helps independent business owners and budding entrepreneurs build clear, confident, and cohesive brands they are truly proud of.

Prior to opening GBP, Matthew worked across agencies, in-house, and freelance as a designer turned commercial producer turned corporate sales guru for live entertainment. He has produced photo/video campaigns for brands like Airbnb, Pottery Barn, Fila Hong Kong, Alex & Ani—featuring prominent talents like Meghan Markle, Chris Evans, Taylor Swift, and The Kennedys.

During our time together, Matthew shares:

• How he transitioned from acting and advertising to creating a successful branding business
• His courageous journey of coming out and living in his truth
• The importance of integrating personal authenticity with business strategy
• Overcoming societal pressures and entrepreneurial burnout
• Nurturing authentic connections and relationships on and offline

Connect with Matthew:

Schedule a free 20-min. consult: https://portal.goodbrandpartners.com/public/discovery-call

Get a free HoneyBook Trial & 50% off: share.honeybook.com/mattheweriksen

Subscribe to Matthew’s newsletter and receive free branding tips each week: https://goodbrand.mykajabi.com/newsletter

Website:https://www.goodbrandpartners.com/

Instagram:https://www.instagram.com/goodbrandpartners

Connect with Nichole:

Schedule a free 30-min. connection call: https://bit.ly/connectwithnicholelee

Website: https://www.nicholelee.love/

Instagram: https://www.instagram.com/iamnicholelee/

LinkedIn: https://www.linkedin.com/in/iamnicholelee/

Note: This Podcast is for informational purposes only. None of the information provided by the host or guests should be interpreted as a substitute for medical or therapeutic advice or care. Always seek the guidance of your doctor or other qualified healthcare professional with any questions or concerns you have regarding your mental, emotional, and/or physical health.

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